That way a whole generation of kids will see themselves in the work, and do the work themselves too. One of the pillars of my design aesthetic is showing the process. I’m at a point in my career where I’m interested in seeing the consistency across different projects. The cover reminds me of your work with brands - making Off-White™ exist right next to the thing we know already.
That Off-White™ tape is an additive to the content and it’s emblematic of just how we think He believes in me and I believe in him and it’s us doing this crash of things that are in our own head. These covers are a prequel to in-depth creative back-and-forth using all of our different assets. It’s my return to directing videos again. It’s a video that will come out soon, but it’s shot over three countries, over three months. Unbeknownst to anyone, I directed the video for “XO Tour Llif3” over the last three months. Uzi hit me up and was like, I need you to creative direct my project in the final hours. Obviously I’ve done a bunch in the past and I’ve recently been focusing on developing things outside of music, but I’ve always been feeling about getting back into it. Now I’ve made a conscious effort to get back into doing music projects. Whether we were in conversation or not, we just kept reconnecting and it’s literally like effortless. He’s been cool since that moment and he’s had an appreciation for how we met. Rapping in his style comes naturally to him, and he’s just been a genuine dude. He’s devoid of too many references, he’s in his own world. There’s always a new genre, and we’ve seen obviously rap evolve to what it is now, and we’ve seen different influences have their evolution on artists. How did you get to working on his album cover? During the interview, the designer/creative/DJ broke down the design on the cover and even shared a story about the first time he met Lil Uzi Vert at an abandoned artist loft party called “Hamster Dance” saying “What the fuck? This kid is next level.” Check out a few excerpts from the piece below.
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